Abstract
- The brand new Bing, your AI-powered copilot for the net, is now in preview, and also you may be stunned at how a lot it could assist us be higher at our craft of communications.
- These are some starter prompts to ask Bing, which have helped me and my staff in our work over the previous few weeks.
- For those who just like the solutions you discover with Bing, bear in mind to follow-up with the supply hyperlinks for extra info.
- The brand new Bing is in preview, and we’re persevering with to take suggestions and apply these learnings to enhance the expertise over time.
We’re within the thick of it, for certain. As communications professionals, we’re determining what this new age of AI means for us, for our craft, whereas on the identical time attempting to clarify AI to the world.
In talking at an occasion this week in New York on this matter, one of many issues I mirrored on was the necessity to deliver individuals alongside on this alteration curve. You may begin off on the curve like “nope” – as quickly as you begin seeing tales about these AI developments, your response is that this isn’t good for our occupation. However then as you dig into it, you’re feeling perhaps it’s not a “nope” and transfer up the curve to “there’s hope.” There are all types of issues I might do! In spite of everything, certainly one of our secret powers as communicators has all the time been language. And you’ve got this second and notice, you possibly can speed up this secret energy with AI.
Right here’s how I’ve been doing simply that with these prompts utilizing the brand new AI-powered Bing. The outcomes had been loopy spectacular. Strive for your self by signing up for the preview at bing.com/new and bear in mind to offer suggestions on to Bing so we will proceed to enhance the expertise.
Helpful info to get began
- Select a dialog model: “Extra Inventive,” “Extra Balanced” or “Extra Exact”
- The brand new Bing gained’t hesitate to supply some follow-up questions to assist hone in on the reply you’re in search of. For instance, if you’re utilizing the brand new Bing to do thought era, it’s useful to follow-up by asking it to “give me a couple of extra.”
- Associated to that, don’t go away Bing hanging! It could have an ancillary matter associated to the subject you’re asking about.
- Bing will all the time present you the place it’s getting its info, so in the event you like a few of the solutions you’re getting and need extra particulars, don’t neglect to take a look at the sources that Bing is pulling from.
- Reminder! Keep away from placing confidential info within the chat.
Subsequent, on to the prompts.
Media interview prep
This primary instance comes from The Wall Avenue Journal reporter Joanna Stern. To organize for an interview with our Chairman and CEO Satya Nadella, Joanna used the brand new Bing to assist with getting ready interview questions. Right here’s what she requested Bing:
- “Within the voice of Joanna Stern, generate a listing of 10 interview questions for Satya Nadella about AI and the brand new Bing”
- “Reply query 5 within the voice of <particular person>”
Since then, I’ve been utilizing comparable prompts to arrange for media interviews. For instance, in getting ready for this On With Kara Swisher podcast episode, right here’s a immediate that I used:
- “Assist me put together for a podcast interview with Kara Swisher. The subject we’ve agreed to debate is the rise of Synthetic Intelligence instruments and providers. Primarily based on her most up-to-date writing and podcasts, give me 10 questions I ought to anticipate.”
Bear in mind, you could have sufficient time to ensure Bing is ready – so it could assist to first ask if it’s accustomed to Kara Swisher and her interview model. Then add extra particulars – who’s she speaking to? Then hearth the immediate in regards to the 10 questions.
Media protection snapshots
It’s been a loopy few weeks of reports right here at Microsoft and I’ve began utilizing Bing to assist me get fast snapshots of media protection to see how information is touchdown within the second. Listed here are a couple of examples I pulled not too long ago:
- “What’s the newest information about <X> immediately?”
- “What’s the general tone of those tales?”
- “How does this evaluate with information about <Y> in the identical time interval?”
This isn’t an alternative choice to deeper measurement or evaluation, but it surely’s a surprisingly good first snap if you want one thing now.
Social media put up inspiration
Bing chat can be an excellent brainstorm thought generator. We’ve experimented utilizing it to get inspiration for our social media posts, particularly with “Extra Inventive” mode. Listed here are some examples that my staff has experimented with:
- “Generate a couple of tweets that embody <X> info and makes use of a <Y> tone” (equivalent to “lighthearted tone”)
- “Write a LinkedIn put up for this weblog, <X>”
- “Generate a couple of tweet concepts for <firm> about <product characteristic>”
- “Take the next info and switch it right into a <X> character tweet / LinkedIn put up: <copy and paste textual content>,” then “Are you able to write it once more however make it extra participating?”
These preliminary prompts are normally adopted by “give me a couple of extra variations.”
Headline era
There are days after I spend numerous time writing (and rewriting) the physique of a weblog put up, lastly get it to a superb place and solely then begin to surprise, what’s my headline? By this level I’ve used up each ounce of creativity and begrudgingly write one thing considerably coherent and really feel barely dangerous about myself. However lately, I really feel much less dangerous. Whereas I nonetheless spend numerous time writing (I actually do love writing!) now with the brand new Bing, I’ve been utilizing this immediate to assist me generate headlines (a sort of writing that I like much less). Right here’s what I did:
- “Counsel a couple of variations of headlines for the next,”
- Copy your textual content and paste it to the Bing chat
FAQ era
FAQs is one other kind of writing I’ve been eager to speed up with AI. Right here’s how I’ve carried out that:
- “Counsel 5 FAQs for <textual content or hyperlink>”
- “Give me a couple of extra”
I hope these immediate examples assist you kickstart your individual questions and interactions with this unimaginable new software.
Blissful experimenting!