Global events in the new normal: If you stream it, they will come

International occasions within the new regular: When you stream it, they’ll come

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On this episode of “Digital Now,” Bob Bejan, Microsoft company vp, International Occasions, Manufacturing Studios and Advertising and marketing Neighborhood, explains how the pandemic accelerated the evolution of digital occasions. At this time’s hybrid occasions, he says, protect the very best parts of face-to-face encounters whereas providing the dimensions and inclusion of digital supply. 

The chief of “a really artistic staff working inside a really engineering-oriented firm” shares the instance of Microsoft Ignite, which in October drew 8,000 contributors to its in-person regional occasions, and a whopping 230,000 on-line, smashing its earlier document of 24,000 contributors at an in-person occasion in Orlando, Florida in 2019.  

“Digital Now” is a video sequence hosted by Andrew Wilson, chief digital officer at Microsoft, who invitations pals and business leaders inside and outdoors of Microsoft to share how they’re tackling digital and enterprise transformation, and explores themes like the way forward for work, safety, synthetic intelligence and the democratization of code and knowledge. 

Go to Digital Now on YouTube to view extra episodes 

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