NBA and Microsoft team up to transform fan experiences with cloud application modernization | Azure Blog and Updates

NBA and Microsoft crew as much as rework fan experiences with cloud software modernization | Azure Weblog and Updates

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There’s nothing fairly like watching a basketball recreation and cheering in your favourite crew as they battle it out for factors earlier than the buzzer sounds. From the gamers and staff to the expertise, all must work in lockstep to ship a really immersive expertise.

As followers, we count on customized experiences that convey the digital world and the actual world collectively on and off the courtroom. This implies model new viewing experiences and digital actuality, real-time highlights of our favourite basketball video games, and seamless methods to attach with different followers (and rivals!) once we need, how we would like.

Having the precise expertise associate and cloud-based app transformation technique is critical to assist organizations just like the Nationwide Basketball Affiliation (NBA) proceed to ship such unforgettable experiences and exceed fan expectations. Profitable app modernization requires teamwork, which is why we’re proud to share our newest buyer story that includes our partnership with the NBA.

Contained in the buyer playbook: NBA’s IT Software Growth Group

Our newest buyer story takes you into the world of the NBA’s IT Software Growth Group, a devoted crew answerable for growing and sustaining the NBA’s functions for inner and exterior customers. The NBA leveraged Microsoft Azure software platform providers for app modernization to speed up the time to market of apps for a number of use circumstances which have elevated the NBA expertise wherever followers, referees, and staff have interaction.

This course of concerned consolidating the apps and information the NBA was working from a number of places into one place, together with those who have been on-premises. Modernizing a big app property requires the NBA’s IT Software Growth Group to plan for a lot of duties, from configuration and safety to provisioning and scaling, and optimizing the networking and storage wants. Using cloud applied sciences reminiscent of Azure App Service enabled the NBA to speed up time to market by offloading these routine however necessary duties to a completely managed software platform. They additional streamlined the app growth course of with low-code and no-code capabilities utilizing Azure and PowerApps.

How did this translate for followers, referees, and staff? Right here’s a sneak peek of the use circumstances which you could learn intimately in our buyer story:




The red, white, and blue NBA logo features the letters, NBA, and the silhouette of a basketball player and a ball.

Followers: See how the NBA used digital simulations and digital in-game experiences, to make sure followers felt related to the sport (and each other) when gathering in individual was nonetheless troublesome throughout the COVID-19 pandemic.


Referees (however actually, followers!): Find out about REPS (Referee Engagement and Efficiency System), an app designed to assist referees and administration in analysis, collaboration, coaching, and growth to make sure recreation consistency—and no unhealthy calls.


Staff: Uncover NBAOne, an inner mobile-first app the NBA created for its 1,800 staff consolidating no fewer than 50+ completely different functions right into a single-sign-on expertise. This easy-to-use app helped staff do every little thing from reserving recreation tickets to marking day without work, considerably bettering their day-to-day worker expertise.

Reaching a sooner time to market

In relation to delivering new experiences, we all know that sooner time to market is what retains clients coming again. Azure brings not solely the expertise but additionally various totally managed providers to help sooner app and information modernization at scale:

  • Leverage totally managed software and information providers reminiscent of Azure App Service, Azure Spring Apps, Azure SQL Database Hyperscale, and Azure Cosmos DB.
  • Shortly deploy line of enterprise apps with low-code software growth utilizing Energy Apps and Azure.
  • Construct on containers with Azure Kubernetes Service (AKS).
  • Handle steady deployment and growth workstreams with AzureDevOps.
  • Get unmatched technical experience by way of Microsoft United Assist.

As a flexible platform with international scale, built-in safety, and excessive availability, Azure is the all-star in your playbook to speed up time-to-market with trendy apps.

A smiling man texting on a mobile phone in front of a blue brick wall, the Microsoft Azure logo, and a quote with text sit on top of a dark background. Under a blue quote symbol, the text reads: We have been able to really personalize the end users’ experience to their liking. –Sahil Gupta, SVP Head of Application Development, NBA. Read the customer story.

Select your trendy apps transformation technique

Each buyer is a possible fan, and with regards to choosing the proper expertise associate, accelerating time to market, enabling increased productiveness, and international scale are elements that ship memorable buyer experiences time and time once more. We’re thrilled to have the NBA associate with Azure on this necessary mission and love the chance to this buyer story.

Is your group exploring app modernization? Study extra about Software and information modernization and the way Azure might help you speed up time to market to ship unbelievable experiences.



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