GeForce RTX 4080 - Founders Edition

Nvidia ‘Unlaunches’ Poorly Named RTX 4080 12GB

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In a stunning transfer by Nvidia, the corporate formally introduced (opens in new tab) it is going to be pulling the RTX 4080 12GB off the launch desk, and shall be deleting the mannequin for good. This comes after critical backfire from the group about Nvidia’s horrible naming scheme for the RTX 4080 12GB, which featured considerably decrease core counts and reminiscence specs in comparison with the 4080 16GB variant.

Hardly ever does the corporate admit errors on branding, and much more unusual is the choice to drag a product from the launch desk. The RTX 4080 12GB title was undeniably misleading in its nomenclature, with the RTX 4080 12GB and 16GB that includes vastly completely different core specs, regardless of each playing cards sharing the RTX 4080 title.

The RTX 4080 16GB was alleged to function 9728 CUDA cores utilizing the AD103 GPU, with a 256-bit vast bus, 22.6Gbps GDDR6X reminiscence, and 717 GB/s of bandwidth. The RTX 4080 12GB in the meantime was to make use of the AD104 GPU with solely 7680 CUDA cores, paired with 21Gbps GDDR6X working on a 192-bit vast bus, yielding 504 GB/s of bandwidth.

In Nvidia’s personal testing, this large distinction is specs translated right into a whopping 30% efficiency distinction between the 4080 12GB and 16GB fashions, which equates to a totally completely different efficiency tier altogether if we have a look at earlier GeForce merchandise. Given these efficiency figures, we’re definitely glad Nvidia pulled the plug on the RTX 4080 12GB earlier than it was launched.

It seems to be just like the RTX 4080 16GB will now launch as simply the plain previous RTX 4080, presumably with the identical specs however with out itemizing the reminiscence capability as a part of the title. What we do not know is whether or not the change in title will even include a worth minimize, although given the 4090 bought out at launch we would not hope for a lot. Nonetheless, regardless that RTX 3080 Ti launched at $1,199, the 3080 10GB was solely $699. This may be an enormous step up in generational pricing if Nvidia retains the 4080 on the earlier $1,199 worth level.

Nvidia has not introduced a alternative for the RTX 4080 12GB, solely its deletion from the product stack. Nvidia will need to have a alternative within the works, since RTX 4080 12GB accomplice fashions have been doubtless already in manufacturing. We assume it should inherit the RTX 4070 model, although it may doubtlessly additionally find yourself as an RTX 4070 Ti if Nvidia decides to go that route. With a discount to 4070 standing, we additionally anticipate Nvidia will cut back the worth — $599 for an RTX 4070 appears affordable to us.

There’s most likely much more happening behind the scenes than simply fanatic and press outrage over the naming scheme. RTX 4090 bought out, even with a beginning worth of $1,599. Perhaps Nvidia feels assured it could possibly increase different costs. Actually, wanting on the potential value of the {hardware} behind the assorted GPUs, it is tough to provide you with a situation the place AD103 and AD104 have to promote at $1,200 and $900, respectively, to spice up Nvidia earnings.
AMD’s looming RDNA 3 launch might also be an element. Maybe Nvidia has early indications of efficiency and pricing and is deciding to take pre-emptive motion. We’ll hopefully know extra in early November.

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