Microsoft Seeing AI app scans Sensodyne barcode for health information

Haleon and Microsoft use AI to boost well being product accessibility for people who find themselves blind or partially sighted

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– On World Sight Day, Haleon and Microsoft are launching a joint effort to make well being merchandise extra accessible for people who find themselves blind or have low imaginative and prescient, with synthetic intelligence (AI) expertise that narrates product labels.
– New enhancements within the free Microsoft Seeing AI app will assist advance inclusivity and enhance accessibility.
– Throughout the U.S. and U.Okay., shoppers will hear vital label info for over 1,500 on a regular basis client well being merchandise reminiscent of Sensodyne, Centrum, Emergen-C, ChapStick and Aquafresh.

Microsoft Seeing AI app scans Sensodyne barcode for well being info.

REDMOND, Wash. — Oct. 12, 2022 — On Wednesday, Haleon, a worldwide chief in client well being, and Microsoft Corp. introduced a brand new collaboration to make on a regular basis well being extra accessible for people who find themselves blind, have low imaginative and prescient or have problem studying product labels as a consequence of low literacy. Collectively, the businesses are increasing performance within the Microsoft Seeing AI app to offer shoppers with extra detailed labelling info for over 1,500 Haleon merchandise throughout the U.S. and U.Okay. Seeing AI is a free cell app designed to assist individuals who have hassle seeing by narrating the world round them.

With as we speak’s launch on World Sight Day, individuals will hear packaging info by means of Seeing AI by scanning the barcode of Haleon merchandise. This may present an audio read-out of vital info, reminiscent of product identify, elements and utilization directions. By Seeing AI’s enhanced performance, Haleon will assist empower individuals to look after their very own well being independently by listening to label info narrated by means of the Seeing AI software.

Haleon’s inaugural Well being Inclusivity Index, which units a brand new world customary for measuring well being inclusivity, makes clear that to enhance well being inclusivity, people and communities have to be supplied with the ability and the instruments to actually take their well being into their very own fingers. Haleon, pushed by its goal to ship higher on a regular basis well being with humanity, is dedicated to serving to make healthcare extra achievable, inclusive and sustainable. The Seeing AI collaboration with Microsoft is certainly one of Haleon’s first new initiatives to champion well being inclusivity. The Microsoft Seeing AI app could be a profit to:

  • The 1 million People who dwell with blindness (CDC, “Quick Details of Widespread Eye Problems, https://www.cdc.gov/visionhealth/fundamentals/ced/fastfacts.htm)
  • The 12 million U.S. adults over the age of 40 who’re blind or have low imaginative and prescient (CDC, “Quick Details of Widespread Eye Problems, https://www.cdc.gov/visionhealth/fundamentals/ced/fastfacts.htm)

The Seeing AI app was developed by a staff of Microsoft engineers spearheaded by undertaking lead and engineering supervisor Saqib Shaikh, who misplaced his sight on the age of seven and was pushed to develop the app by his ardour for utilizing expertise to enhance individuals’s lives.

Saqib Shaikh, engineering supervisor at Microsoft, stated: “I’m actually excited to see the launch of this enhanced product recognition performance, developed in collaboration with Haleon. Seeing AI’s clever barcode scanner performs audio cues that will help you discover the barcode, and now the knowledge displayed for Haleon merchandise is coming straight from the producer, offering richer info together with utilization directions and elements. This may be invaluable for somebody who can not learn the label, resulting in better independence.”

Katie Williams, U.S. chief advertising and marketing officer at Haleon stated, “We consider everybody ought to have entry to self-care merchandise, companies and the knowledge wanted to make knowledgeable, proactive selections about their well being wants. Haleon initiated this collaboration with Microsoft by way of its Seeing AI app to make client well being extra accessible, achievable and inclusive. We’re proud to assist make higher on a regular basis well being extra in attain for the blind and people with low imaginative and prescient.”

The Seeing AI app is free to obtain from the Apple App Retailer and can be accessible on Android sooner or later. To make use of Seeing AI on Haleon’s merchandise, customers ought to maintain their cellphone digital camera over the packaging barcode. The app will learn out the product identify and all textual content on the package deal. Customers can skip forward or transfer again to the related part they wish to take heed to, for instance, which taste or the right way to use the product. The Haleon barcode performance will launch as we speak within the U.S. and U.Okay. first, with plans to develop globally and add extra languages sooner or later.


About Haleon U.S.

Haleon (NYSE: HLN) is a number one world client well being firm with a portfolio of manufacturers trusted every day by tens of millions of individuals. In america, the group employs greater than 4,700 people who find themselves united by Haleon’s highly effective goal to ship higher on a regular basis well being with humanity. Haleon’s merchandise span 5 classes: Oral Well being, Ache Aid, Respiratory Well being, Digestive Well being, and Wellness. Constructed on scientific experience, innovation, and deep human understanding, Haleon’s manufacturers embrace Abreva, Advil, Benefiber, Centrum, ChapStick®, Emergen-C, Excedrin, Flonase, Fuel-X, Natean, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and extra. For extra info on Haleon and its manufacturers, please go to www.haleon.com or contact [email protected].

Concerning the Haleon Well being Inclusivity Index

At present’s announcement carefully follows the launch of the Well being Inclusivity Index, developed by Economist Affect and supported by Haleon. The world-first world examine of 40 international locations measures how profitable international locations are in utilizing coverage to take away the non-public, social, cultural, and political boundaries which may in any other case stop individuals and communities from attaining good bodily and psychological well being. The variety of international locations assessed within the examine will develop to over 80 over the following two years as a part of a brand new three-year partnership between Haleon and Economist Affect. The report has been commissioned by Haleon as a part of its dedication to creating higher on a regular basis well being extra achievable, inclusive and sustainable, with the corporate aiming to create extra alternatives for individuals to be included in on a regular basis well being, reaching 50 million individuals a 12 months by 2025.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) permits digital transformation for the period of an clever cloud and an clever edge. Its mission is to empower each particular person and each group on the planet to attain extra.

For extra info, press solely:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, [email protected]

Meghan Sowa, Haleon U.S., (919) 864-0953, [email protected]

Observe to editors: For extra info, information and views from Microsoft, please go to the Microsoft Information Middle at http://information.microsoft.com. Internet hyperlinks, phone numbers and titles have been right at time of publication however could have modified. For extra help, journalists and analysts could contact Microsoft’s Fast Response Group or different applicable contacts listed at https://information.microsoft.com/microsoft-public-relations-contacts.



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