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Netflix names Microsoft as associate for brand new client subscription plan

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We’re thrilled to be named Netflix’s expertise and gross sales associate to assist energy their first ad-supported subscription providing.

At launch, shoppers may have extra choices to entry Netflix’s award-winning content material. Entrepreneurs seeking to Microsoft for his or her promoting wants may have entry to the Netflix viewers and premium linked TV stock. All advertisements served on Netflix can be solely out there by means of the Microsoft platform. At the moment’s announcement additionally endorses Microsoft’s strategy to privateness, which is constructed on defending clients’ data.

It is a huge day for Netflix and Microsoft. We’re excited to supply new premium worth to our ecosystem of entrepreneurs and companions whereas serving to Netflix ship extra option to their clients.

Here’s what Netflix COO Greg Peters mentioned as we speak:

“In April we introduced that we are going to introduce a brand new decrease priced ad-supported subscription plan for shoppers, along with our present ads-free primary, customary, and premium plans. At the moment we’re happy to announce that we have now chosen Microsoft as our world promoting expertise and gross sales associate.

“Microsoft has the confirmed skill to help all our promoting wants as we collectively construct a brand new ad-supported providing. Extra importantly, Microsoft supplied the pliability to innovate over time on each the expertise and gross sales aspect, in addition to sturdy privateness protections for our members.

“It’s very early days and we have now a lot to work by means of. However our long-term objective is obvious: Extra selection for shoppers and a premium, better-than-linear TV model expertise for advertisers. We’re excited to work with Microsoft as we convey this new service to life.”

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