As we speak we’re introducing Viva Gross sales, a brand new vendor expertise software that brings collectively any buyer relationship administration know-how (CRM), Microsoft 365 and Groups to supply a extra streamlined and AI-powered promoting expertise. The previous two years have modified the way in which we work. Workers are demanding extra from their employers in at present’s hybrid world – from the instruments they use to the hours and the locations that they work. For sellers, the hybrid work surroundings means spending extra time in video conferences, chats, e mail and paperwork to attach with clients and shut offers.
Salespeople additionally must entry their CRM system – in addition to a number of purposes and databases – a number of instances a day to remain on high of their accounts. This provides as much as dozens of interruptions as they navigate amongst these disparate purposes and the collaboration and productiveness instruments they’re utilizing to perform administrative duties, collaborate internally and work on offers. But, all sellers actually need is to spend extra time with their clients.
However what if every thing a salesman wanted to do their job was introduced collectively in a single place – the place they already spend most of their day – in calls, conferences and chats? What if their buyer data, information and duties have been intelligently organized and accessible within the instruments they use daily? What if the collaboration surroundings sellers use to speak to clients routinely gives the subsequent finest motion and sentiment evaluation?
How way more affect might sellers have, and the way way more time might they spend with clients? How would it not enhance their promoting expertise? And the way way more income might they drive for his or her firm?
That is what led us to develop Viva Gross sales, a brand new vendor expertise software.
Viva Gross sales enriches your CRM and brings intelligence again to the vendor
Viva Gross sales is a brand new fashionable means of promoting. As a wise CRM companion, Viva Gross sales makes sellers’ lives simpler whereas enriching their CRM. Take into consideration all the shopper and deal insights which are already in Outlook, Groups and Workplace purposes like Phrase, Excel and PowerPoint, however by no means make it into the CRM system. These insights are arduous to seize as a result of the vendor is tasked with coming into information manually.
By enhancing the CRM system with buyer engagement information from Microsoft 365 and Groups together with the facility of synthetic intelligence (AI), Viva Gross sales empowers sellers to be extra related with their clients, leading to extra personalised buyer engagements and closed offers sooner. This occurs by means of a easy buyer tagging function, which automates the info seize, saves the vendor time, and gives their group with a extra full image of deal and buyer standing. With AI embedded all through, Viva Gross sales is sort of a gross sales coach to maneuver offers together with suggestions and reminders. This intelligence layer gives sellers the knowledge they should assist them be extra productive.
The way forward for promoting isn’t a brand new system to study. It’s bringing the knowledge sellers want on the proper time, with the best context, into the instruments they’re aware of so their work expertise could be streamlined. Viva Gross sales builds on Microsoft Viva, launched final yr, which gives an built-in worker expertise platform that helps everybody all through their worker journey. Viva brings collectively communications, information, studying, objectives and insights to empower each particular person and staff to attain extra from wherever. Now with Viva Gross sales, we’re delivering the primary role-based Viva software particularly designed to satisfy sellers’ wants.
Reimagining the gross sales expertise
With Viva Gross sales, we’re reimagining gross sales, empowering salespeople with AI-driven insights and information automation proper within the move of labor – within the productiveness and collaboration instruments thousands and thousands are already utilizing daily – Microsoft 365 and Groups.
As Microsoft’s Chief Business Officer, I’m particularly excited for at present’s announcement. Viva Gross sales delivers on what clients and particular person sellers have been asking for, and I’m trying ahead to rolling out Viva Gross sales throughout my total group.
Study extra about Viva Gross sales on the Viva Gross sales product web site.